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Custom Shapes
When creating a label's design, consider using custom shapes to compliment a product's overall appeal.

Custom shapes can add that extra impact in attracting consumers to your product and set it apart from the competition on the shelf. When thoughtfully chosen and used in conjunction with the printed design, a custom shape label can add dimension to the packaging.

For more information, consult with a Maritime Labels & Packaging representative.

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Variable Data

Using variable data on labels can assist in making them a functional aspect of your operations.

Serialization can be used for production batch monitoring and tracing, manufacturing production locations, quality control purposes or for simple tracking of design versioning.

Go further with variable data to include contest entry information or multiple images for marketing purposes.

For more information, consult with a Maritime Labels & Packaging representative.

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Regionalisation

Increase ROI on product packaging through regionalization.

With the growing trend by consumers to buy and support local, consider expanding your product labelling to include regional and national product awareness.

Consumers will tend to notice and choose products that are produced locally or regionally over many imported products.

For more information, consult with a Maritime Labels & Packaging representative.

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Private Labelling

Increase production and fulfillment opportunities and revenue by offering private product labelling.

As a product producer, you can take advantage of additional sales by offering private label solutions. Many national and international companies source their brand products from many locations. Offer them a complete solution including their brand label on the packaged product. By adding private labels to your order, you can capitalize on greater total order quantities using multiple SKUs, helping to reduce your overall costs.

For more information, consult with a Maritime Labels & Packaging representative.

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Substrates
Using different substrates as part of your label's design can add extra impact and provide higher ROI in your product marketing efforts.

For that no label look consider clear substrates, or for that rich elegant appeal consider using a Classic Crest or Estate paper. Metallic ink appearances can be achieved by combining white ink on silver reflective face stocks.

Substrates can play an integral role in the overall package appearance and can become part of the design itself.

For more information, consult with a Maritime Labels & Packaging representative.

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Finishing
Choosing the right finishing option is not only important for the product's end-use but the overall design.

When choosing your label's finishing consider the product's display location. A glossy finish will appear shiny and may be hard for the consumer to read. A satin or matte finish may be more appropriate.

Finishes include varnishes and laminates. Thinking about the product's end use, it may be appropriate to choose from a variety of laminations for durability, water protection, or UV resistance.

For more information, consult with a Maritime Labels & Packaging representative.

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Postcards

If you're looking for a simple, cost-effective way to stay in touch with customers or add marketing exposure for your business, consider custom printed postcards.

Custom printed postcards can be used for occasional mailing, as part of a direct marketing mail campaign, or offered for sale to customers as an additional source of revenue.

For more information, consult with a Maritime Labels & Packaging representative.

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QR Codes

Incorporating QR codes in product label designs can increase marketing opportunities through online presence awareness.

With today's smartphones consumers can quickly access websites through QR codes, allowing the consumer to learn more about your products and services, access tips, information, contests and product suggestions which helps to build a stronger trust in brand and product.

For more information, consult with a Maritime Labels & Packaging representative.

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